Advanced analytics drives double-digit growth, says EY and Forbes Insights survey
New York, 16 February 2017
- Chinese companies are most proficient in applying advanced analytics
- Telecom, technology and manufacturing lead in applying advanced analytics
- Better collaboration still needed between IT, data analytics and business teams
Nearly two-thirds of companies with well-established advanced analytics strategies report operating margins and revenues of 15% or more, according to a report developed by Forbes Insights, in collaboration with EY. The report, Data & Advanced Analytics: High Stakes, High Rewards, revealed that among those organizations who have an analytics strategy that is well-established and central to the overall business strategy, rated their competitive ability in data and analytics as market-leading. Of these organizations, 66% achieved revenue growth of 15% or more, while 63% reported that operating margins had increased 15% or more in 2016. In addition, 60% of these companies said they also improved their risk profiles.
With returns of this caliber, a data and analytics strategy is both effective and necessary for global organizations. Over the next 2 years, more than half of the global executive respondents are planning to invest at least US$10m in data and advanced analytics.
Chris Mazzei, EY Global Chief Analytics Officer and Emerging Technology Leader, says:
“Traditional process-driven organizations are now being disrupted by the new era of businesses that use data as a strategic asset. Companies have moved from pilot projects that originated in business units or countries to using data and advanced analytics at an enterprise level to rethink and reimagine their entire business to identify new opportunities.”
The survey of more than 1,500 global executives from companies with at least US$500 million in annual revenues was designed to deliver a maturity assessment of how proficient organizations are in applying analytics throughout their operations. Based on the maturity assessment scores, China maintains the number one spot in the ranking, while the United States comes in second, up from fifth, and the UK holds steady in third place.
In terms of industry rankings, telecommunications came in first place while consumer products and retail dropped to tenth in the ranking from fourth in 2015. Technology takes the number two spot this year, followed by manufacturing in third place. In the area of emerging technologies, market-leading organizations use predictive modeling (67%), artificial intelligence (53%) and robotic process automation (43%).
In a similar EY and Forbes Insights survey a year ago, only 16% of respondents had achieved an analytics strategy that infuses insights across functions such as HR, finance and the supply chain, compared to 23% of this year's respondents, indicating some progress but there is still more work to be done. This year’s survey indicates that there still needs to be a heavy focus on the people who are applying the analytics, making the decisions and changing business processes within organizations. Forty-one percent of organizations still lack the collaboration needed between IT, the data and analytics team and the business team.
Bruce Rogers, Forbes Chief Insights Officer, says:
“The top pain points in successfully imbedding analytics strategically throughout the business continue to be around the human element, not the technology. Collaboration, culture and skills were cited as key hurdles throughout the business life cycle, creating a wider divergence between organizations that are focusing on the people aspects – and separating winners from losers.”
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About this research
This report is based on a survey of 1,518 executives conducted by Forbes Insights in August and September of 2016. Thirty-four percent of the executives are based in the Asia-Pacific Rim region, 34% in the Americas and 32% in EMEA. Respondents are C-level executives, of whom 25% are chief executives or presidents of their organizations. Industries represented include technology, energy, pharmaceuticals, health care, financial services, manufacturing, consumer products and government. Executives’ companies had at least US$500 million in annual revenues, and 21% had revenues of more than US$50 billion.
To differentiate best-in-class organizations from less advanced peers, the report slices and dices the survey’s findings to reveal important distinctions across industry sectors, geographical regions and functional departments. It also provides a four-stage maturity ranking, showing trends among respondents that are Leading, Challenging, Developing and Lagging organizations.
About Forbes Insights
Forbes Insights is the strategic research and thought leadership practice of Forbes Media, a global media, branding and technology company whose combined platforms reach nearly 75 million business decision-makers worldwide on a monthly basis. By leveraging proprietary databases of senior-level executives in the Forbes community, Forbes Insights conducts research on a wide range of topics to position brands as thought leaders and drive stakeholder engagement. Research findings are delivered through a variety of digital, print and live executions, and amplified across Forbes' social and media platforms.